Watch the VIDEO of iPad mini's Launch below.
During the announcement, Schiller described the new gadget saying, "iPad mini is as thin as a pencil and as light as a pad of paper, yet packs a fast A5 chip, FaceTime HD and 5 megapixel iSight cameras and ultrafast wireless―all while delivering up to 10 hours of battery life."
This is cool! Based on early reviews, many are loving Apple's new product but they are not happy with its price.
The iPad mini will go on sale starting November 2 and cost from $329 to $659.
Here's the VIDEO.
Apple Launches Smaller iPad, the "iPad mini" - VIDEO